department
custom research - quantitative department

sectors
FMCG, Media, IT/TC, Finance

responsibilities
responsible for all project steps of national and international accounts:
client briefing
writing proposals
designing questionnaires
data analysis & interpretation
preparation and presentation of findings
providing insights and actionable marketing direction to clients
Greek delegate in the European works council

field of expertise
brand & communication research [product & concept testing, ad-pre-tests, brand tracking]
online research
U&A studies, including segmentation