03.2001 - 08.2001 Research Assistant at


Since its foundation in 1996, MediaTransfer AG Netresearch & Consulting [Hamburg, Germany]
has developed from a specialist in panel based internet marketing research to a full service agency
for international research.
In the meantime, MediaTransfer AG Netresearch & Consulting has been acquired by Harris Interactive.

While my time at MediaTransfer I became acquainted with qualitative and quantitative, offline and online research methods.

In addition I gained experiences in handling big clients like Procter&Gamble,
ZDF [Second Channel of German Television], SevenOne Media GmbH [Sat.1, Pro7, N24...].

activities in detail
assistance with the organization, coordination and realisation of studies
usability testing of websites
developement of questionnaire and discussion guidelines
testing of online questionnaires
data control and data preparation for analysis [quality and plausibility checks]
recruiting of test participants
preparation of test material for surveys, group discussions and workshops
conducting in-depth interviews
preparation of presentations and reports
video cutting and editing [for implementation of videos in presentations]
desk research [mainly: www]

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