Research
Assistant at
Since its foundation in 1996, MediaTransfer
AG Netresearch & Consulting [Hamburg,
Germany]
has developed from a specialist in panel based internet
marketing research to a full service agency
for international research.
In the meantime, MediaTransfer AG Netresearch &
Consulting has been acquired by Harris Interactive.
While my time at MediaTransfer I became acquainted
with qualitative and quantitative, offline and online
research methods.
In addition I gained experiences in handling big clients
like Procter&Gamble,
ZDF [Second Channel of German Television], SevenOne
Media GmbH [Sat.1, Pro7, N24...].
activities in detail
assistance with the organization, coordination and realisation
of studies
usability testing of websites
developement of questionnaire and discussion guidelines
testing of online questionnaires
data control and data preparation for analysis [quality
and plausibility checks]
recruiting of test participants
preparation of test material for surveys, group discussions
and workshops
conducting in-depth interviews
preparation of presentations and reports
video cutting and editing [for implementation of videos
in presentations]
desk research [mainly: www]
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