05.2005 - 03.2007 Research Executive at


department
custom research - quantitative department

sectors
FMCG, Media, IT/TC

responsibilities
responsible for all project steps of national and international accounts:
client briefing
writing proposals
designing questionnaires
data analysis & interpretation
preparation and presentation of findings
providing insights and actionable marketing direction to national and international clients

field of expertise
brand & communication research [product & concept testing, ad-pre-tests, brand tracking]
mystery shopping
U&A studies


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