Research
Executive at
department
custom research - quantitative department
sectors
FMCG, Media, IT/TC
responsibilities
responsible for all project steps of national
and international accounts:
client briefing
writing proposals
designing questionnaires
data analysis & interpretation
preparation and presentation of findings
providing insights and actionable marketing direction
to national and international clients
field of expertise
brand & communication research [product & concept
testing, ad-pre-tests, brand tracking]
mystery shopping
U&A studies
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