degree
thesis
in cooperation with 
Berufsverband
Deutscher Markt- und Sozialforscher e.V.
topic
The image of the market and opinion research in the population
- based on the experiences of interviewers
goals
1. analysis of the image of the market and opinion research
industry in the population
-. [diagnosis of the
existing image & differentiation of the image affecting
factors]
2. generation of actions to retain and improve the image
methods
1. qualitative pilot study: in-depth interviews
[n=8]
2. quantitave survey: part-standardized written questioning
of interviewers [n=972]
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