study
project concept test
goals
need and acceptance analysis of a multimedia drilling
platform for efficient advertising controlling
methods
1. online group discussion
2. qualitative in-depth interviews [n=18]
3. quantitative online survey [n=72]
target group
brand managers, marketing leaders, advertising managers,
market research agencies
activities in detail
moderation of online group discussion
recruitment of participants for in-depth interviews
conducting in-depth interviews
scripting of online questionnaire [with OPST by Globalpark]
analysing of data [of all 3 projects steps] and preparation
of presentation
presentation of the results
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